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How to Rank Higher on Google: 17 Easy Steps +Checklist

Majestic SEO or Ahrefs, and they’re used specifically for backlink analysis. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimization via our SEO tool. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is still important. Best of all, it’s completely within your control, so spending a little time here can often produce big results.

improve google ranking

It’s designed for enterprise-level rank tracking and focuses on providing rapid updates. If you’re managing a couple SEO Anomaly of projects, SERP Robot can be a handy backup. I often use it as a quick verification tool because it’s free and efficient. I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks.

improve google ranking

You should also make sure that the keywords are naturally written into the content so that the reader doesn’t immediately notice that they’re there. It’s best to form your sentences naturally rather than try to “boost SEO” by throwing your focus keyword into every other sentence. A good rule of thumb is to aim to use your focus keyword once every 100 words.

  • If you’ve optimised your content correctly using the steps above and still aren’t getting any traction after 4 weeks, you’ll need to make some changes.
  • If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result.
  • The process of trying to build valuable backlinks is called link building.
  • This data helps monitor website traffic trends, evaluate SEO performance, and identify high-performing search engines and keywords.
  • Improve page structure with descriptive URLs and optimize page content for readability and user engagement.

This allows me to track when we first gained SERP features for these keywords, beginning in April 2023. Plus, if you don’t have the budget for an external SEO tool (such as Semrush) I’d recommend using GSC as it’s free. To view the SERPs in their most unbiased form (i.e., SERPs unaffected by the user’s search history), you’ll have to perform a Google search in private mode.

However, you should know which keywords are most important for your business, and you should know where your rank on those SERPs. When you change your URL, all existing links to your site may be broken, unless you create proper redirects. The links that go to your site (your backlinks) indicate to Google that other websites find your site reputable.

improve google ranking

This feature provides a visual snapshot of your website’s structure based on specific URL segments, helping you identify the most visited areas. With most web traffic coming from mobile devices, mobile usability is more important than ever. Use Google’s Mobile-Friendly Test and manually test your site on various devices to ensure it renders properly. Check for elements like buttons, menus, and forms that should be easy to use on smaller screens.

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The site includes a description of how Google ranking systems sort through hundreds of billions of pages to return your results, as well as an overview of our user testing process. Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways that people try to game the system. While this problem is different from issues in the past, our goal remains the same—to provide people with access to relevant information from the most reliable sources available. And while we may not always get it right, we’re making good progress in tackling the problem. But in order to have long-term and impactful changes, more structural changes in Search are needed.

improve google ranking

Why are website rank finder tools important?

improve google ranking

To improve your website’s ranking on Google, it’s crucial to focus on enhancing the user experience. One way to do this is by incorporating a clear call-to-action (CTA) on your website. A well-placed CTA can guide visitors to take specific actions, such as signing up for a newsletter, making a purchase, or contacting your business. Richards shared that by creating content that addre­sses semantically relate­d topics and answers common questions improved her rankings and user experience.

The line graph will display your keyword ranking history over the past three months. The Average position shows you roughly where your domain appeared for specific search terms within your chosen timeframe. As a result, they go after only the highest volume queries, which can often be very top-of-funnel and competitive.

UGC can also bring a broader range of words and phrases into sight so you can get more traffic. Google prefers secure sites because they are not only more secure but also enhance user experience; therefore, they are the ones that usually get ranked higher in search results. The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand. The best way to figure out what to release is to see which companies are doing extremely well in your space.

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