The audit should identify all strengths and weaknesses of the website that affect organic visibility. A well-executed SEO audit can serve as a punch list of task ideas and be used to develop, support, or execute an active enterprise SEO strategy for your organization. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost. Core Web Vitals are a set of specific ranking factors that Google considers essential for measuring user experience.
Welche Tools brauchst du für ein SEO-Audit?
Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team. Pricing varies based on the number of keywords and update frequency.
Meta & Structured Data
- If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.
- An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility.
- If your site has been penalized, you will see a corresponding notice in Google Search Console.
- Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results.
Search engines look for privacy-related pages when determining whether a website is high-authority. Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction. For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged. Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website’s visibility in SERPs. While competitors steadily capture organic traffic, conversions, and market share, your team…
The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable SEO Anomaly roadmap. If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past).
The XML sitemap is for search engines to review pages that get added to your site, all in one place. Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas. Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources. In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools.