High-quality images and videos on your GMB listing can significantly enhance engagement and attract potential customers. A significant portion of local searches lead to in-store visits, with 76% of smartphone users visiting a business within a day of a local search. Google My Business is a critical tool for enhancing local business visibility, especially as consumers increasingly rely on online searches to locate nearby services. Understanding your GMB ranking is key to improving visibility and attracting more customers.
It isn’t a “pure” rank checker in the sense of typing in a keyword and immediately seeing a result, but it does show the average position for keywords your website is already ranking for. The more relevant the domain name is to a search term, the higher your chances of getting ranked becomes. Google will increase your ranking when it sees alignment of the numerous factors in this SEO checklist. For your SEO website analysis, the more sites that link a specific keyword or phrase to your site, the more Google considers your site to be relevant for that keyword. More so, when those inbound links come from high quality sites, Google sees that as a stronger endorsement of the value of your site.
- This will help you to drive traffic and improve rankings for each branch.
- Google stopped posting this number and it’s page-specific counterpart—page authority—a while back, but in one shape or another, it’s still clearly part of their algorithm.
- He responded that he understands that there’s a sense that big brands always rank well on Google and that many people say that Google only wants to show big brands.
- MozBar is one of the best free SEO tools for on-the-go research and analysis.
- Before you make content for a page or write an article, analyze 4 to 5 related keywords that you need to aim for.
The more times a specific keyword appeared on a site, the more relevant the site seemed and the higher it ranked. There are a lot of different ranking factors that Google takes into account when determining where to rank your website. Some, like on-page optimization, are more important for your initial rankings. Others, like link building, become more important as you try to maintain and improve your position in the search results.
How long until I see impact in search results?
Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google.
Target Long-Tail Keywords
Large image files can cause your site to load slowly, so only use images under 300 KB, reduce the number on a page, or set images to lazy load by default. They should be in JPG format (unless they have transparent backgrounds — then they should be in PNG format so you can layer them on different backgrounds). Measure your loading speed using the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool.
On the other hand, if you’ve acquired a large number BHS Links of spammy backlinks recently, this could result in a Google penalty which, in turn, could lead to a significant drop in your rankings. Overall, the Position Changes tab is a great way to keep track of your keyword portfolio quickly and easily. Rather than scrolling through all your keywords to spot ranking improvements or issues, you can streamline the process by using the filter options to gain insights more efficiently. To view keywords that have either improved or declined in rankings, along with those for which you’ve lost rankings, adjust the filter according to your requirements. In this instance, I’ve chosen to only identify new keywords that are ranking in the top 10 positions on the SERPs.
Research key phrases to rank for
In addition to monitoring the KPIs, you need to focus so that you never lose touch with where your SEO efforts are leading. Getting a higher ranking on Google is not easy, but the benefits are humongous. With practical strategies and precise execution, you can make your website more visible and drive organic traffic. Google utilizes an immensely intricate algorithm design to spread across rankings, considering the content quality to technical SEO.
To optimize your website for organic search, you probably use Google Search Console to learn which pages receive the most impressions and clicks, and which queries drive them. To get the information you need, you may need to visit several areas within GSC and view multiple reports. Regularly update your Google Business Profile with accurate information, special offers, and new posts.
More often than not, a title similar to what’s already ranking on page one is the way to go. Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them. Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.