For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results.
However, if redirects are set up incorrectly, visitors can encounter errors or irrelevant content. This harms their user experience and potentially drives them away from your website. Now that we’re done with preparatory work, let’s move on to the key steps of an SEO audit checklist. Before you embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions. User experience (UX) plays a significant role in how your website ranks.
Content Audit Tool
So in my opinion, even the most basic of housekeeping issues should SEO Anomaly be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue.
SERP Snippet Optimization Tool
An SEO audit is your roadmap for how you’ll eventually get there. Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time.
Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease. Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives. Your site audit tool should contain a content gap report or equivalent that indicates the webpages outranking yours with similar content. Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP.
Issues with meta descriptions
- Next, consider what type of content could be valuable for others to link to.
- Then move to enhancements and optimizations that can boost performance.
- You can learn how your competitors are attracting visitors and see how they’re garnering conversions.
It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally. That said, broken links in inopportune places can fracture your internal linking structure. They can also be a pain in the ass for users trying to navigate from one page to another. Local SEO involves the set of practices to help your business rank in local search.