All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June. The biggest riser already on the charts was progressive news site Raw Story, which climbed eight spots to 37th place on the back of a 24% month-on-month traffic increase to 33.2 million. The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July. Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines. Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50.
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Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table. Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 115.4 million visits), pulling further ahead of the BBC (rank 13, 106.1 million), which fell one place from twelfth in March. Those that declined only saw small traffic drops with People (down 4% compared to March) and Washington Post (117 million, also down 4%) seeing the largest drops.
The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits. Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits. Seven of the top ten websites saw month-on-month growth, and People recorded the highest jump among these, up 14%, followed by MSN (up 8% to 148.7 million visits) and Yahoo Finance (up 4% to 133.2 million). Among the top ten US news sites, only celebrity news site People saw year-on-year growth in December, up 5% to 151.9 million visits. Visits to the Arena Group site were up 184% year on year and 130% month on month to 19.5 million in December, according to the latest Similarweb data. Men’s lifestyle magazine Men’s Journal recorded the highest year-on-year and month-on-month growth among the top 50 news websites in the US in December.
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Another notable riser was local publisher SF Gate (up six places to 36th on the back of a 0.4% month-on-month traffic drop, to 29.3 million) and libertarian blog Zero Hedge (25.2 million), which rose five places to 40th despite a 7.7% traffic decline. The only site to see a larger rise in visits compared with August was CBS News, where traffic rose 20.7% to 92.5 million, translating to a five-place rise on the charts. September saw the re-entry of The Atlantic into the top 50 (visits down 0.2% month-on-month but up 15.2% year-on-year to 22.9 million) after it dropped off in August. The only riser within the top ten, besides new entrant Forbes, was People, which was up one spot despite visits dropping 9.5% month-on-month to 147.2 million.
- He first appeared in the hit TV drama as a wide-eyed 15-year-old who then grew up over six seasons.
- Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten.
- The AP’s consumer-facing website has seen “a lot of audience growth” since it relaunched in June 2023.
- Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth.
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