Google is constantly being improved and with it, there is less of a chance to manipulate the system. When you write two articles with same or similar content, Google gets confused leading to indexation issues. It may index more pages than there actually are on your website. In the example above, Alpharooms’ US and UK sub-domains are competing against each other.
- For example, you can pull keyword rankings and backlink data from Semrush.
- Our team of award-winning SEO specialists features some of the industry’s best, which offers your company a unique advantage.
- Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream.
- As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords.
Use The Report To Get Actionable Content Fixes
From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords. These can provide invaluable insights into CRO and other website improvements, especially those that would have positive SEO effects. Enterprise SEO services are SEO services for large organizations and corporations. Typically enterprise-level websites are much larger and more complicated than small-business websites. An Enterprise SEO audit is an in-depth evaluation of all known factors affecting an enterprise website’s ability to rank.
Free SEO Audit: An SEO Pro’s Guide to Identifying & Fixing Site Issues
Make CTAs (like “Buy now” or “Learn more”) stand out visually. Check the top-performing landing pages in Google Analytics and their engagement rates. Pages with low engagement rates may have poor content or a disconnect between user expectations and page design. Also, look at session duration and exit rates to find pages where people quickly leave your site. In broad terms, information gain refers to the additional value you add to the overall search results with your content. Structured data can also tell Google about the author of your post, information about your business, and more.
SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.
How to conduct a website audit: 10 elements to review
By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site SEO Anomaly to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint.
Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search. In today’s SEO world, you require at least 500 words to be visible. Your article needs to provide value to the reader, to be unique, to have LSI keywords, it needs to have proper grammar and to read well. In this case, the owner of the website tries to rank for the same keyword from different pages.